Visitors to a church often have numerous questions when they come in the door. For example, if they have young children, they may inquire about the nursery or children’s classes. If they have special interests, they may ask about specific classes or special programs. Callers may also need directions to the church. Your church information booth can answer these questions and more. Staffed by friendly and knowledgeable volunteers, the booth provides visitors and interested parties with the first impression of your church. Plan your information booth well and visitors may return interested in becoming new members.
Choose an attractive spot within easy access of your main entrance. The information booth should be one of the first things visitors see when they walk in the door. Mark the location with a sign and place signs pointing to the booth in other areas of the church.
Provide a space out of flow for inquirers to stand. You don’t want them to be jostled and pushed away from the booth as people are coming by. Create a place for them to stand where they can talk to ambassadors and clearly hear responses.
Keep your information booth well stocked with information on various church programs, days and hours of operation, contact information for the church and answers to other frequently asked questions. Include information about what your church believes and other denominational materials. Post them in a nice display rack for best use so people can find the information themselves if no one is manning the booth.
Staff your booth with church ambassadors wearing official nametags who know their way around and can answer most questions. Consider training these staffers on basic church history and facts, as well as how to greet guests and make them feel welcome. Instruct the ambassadors on what to do in case of trouble.
Schedule three or more ambassadors to man the booth on Sunday mornings. Release a staffer from the booth to accompany a parent with children to the nursery or walk an inquirer to the sanctuary rather than pointing the way. Pictures of church program leaders help you know exactly who to look for if someone expresses interest in a specific program. Your ambassador can answer questions on the way to the destination and provide a welcoming atmosphere.
Ask visitors to stop back by the booth later and tell you about their experience, ask questions or pick up a packet of church information that will include a copy of the pastor’s message. Invite them back to church and ask them to leave their information if they are interested in having a church member call. Avoid appearing to stalk them for information by explaining the call is a courtesy to see how the church can meet their individual needs and that all information is kept confidential.
Keep a presence on your church’s website for some of this information. Invite visitors to stop by the information booth to ask questions and receive a visitors packet with a free gift.
Items you will need
Table or kiosk
Display center or rack
Provide official name tags for ambassadors so visitors can easily locate an official greeter. An information booth staffer with a hand-held radio can alert personnel about someone's special needs.
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