A commercial jingle is an advertising slogan written about a particular product. The purpose of a jingle is to relay important information about the product in an unforgettable way. This is often accomplished by combining a short message with a catchy tune that people are likely to remember. Creating your own commercial jingle is simple and requires only minimal skill and effort. You may have a natural flair for writing a commericial jingle if you are musically inclined and good at ryhming words.
Do the Research
Listen to examples of popular commercial jingles such as “Snap, Crackle, Pop, Rice Krispies” or “The best part of waking up is Folgers in your cup.” YouTube is an excellent source for finding jingles, or you can do a quick Google search.
Pay special attention to the rhythm, rhyme and wordplay in each example you find. Ask yourself what makes the jingle so catchy.
Review the content contained within each example. What was the message of the jingle? Did it compel you to purchase the product being advertised? Did the jingle evoke any emotion?
Take notes on the various types of music. Is there a particular style of music that is used frequently? Which types of music affected you most?
Create Your Own Jingle
Decide on the product or topic you want to discuss in your jingle. Write down three or four main points that you want to mention in your jingle.
Create a rhyme or wordplay that includes your main points. Be creative, and strive to make it compelling. A rhyming dictionary may be helpful at this stage.
Choose a tune for your jingle, or if you feel up to it, create your own music. Remember, a catchy tune makes the difference between a memorable tune and an unmemorable one. There is an abundance of royalty-free music available online.
Decide whether you want to produce your jingle by singing it or playing it. Practice your jingle a few times. You may then choose to make a video or you can create a power point with sound and photos.
Film your commercial using a video camera or webcam, or put together your PowerPoint presentation by combining various photos with your audio jingle.
Jingles are intended to stick in peoples' mind. Test out your jingle on friends and family. Ask for suggestions on how you could make it more engaging and catchy. Revise as necessary.
- ['Internet access', 'Pen or pencil', 'Paper', 'Video camera or webcam']