An informative speech is used to deliver information or a specific message clearly to the audience. The message the speaker is trying to convey must be clearly stated, so it is important to learn how to properly incorporate a specific purpose statement in your informative speech, regardless of the topic. The specific purpose statement should state the main topic of your speech. Without the main topic, your audience will not understand what you are talking about.

Step 1

Write down the main goal you wish to accomplish with your informative speech. For example, the end goal of your informative speech may be to inform your audience about the skills involved in basketball.

Step 2

Break down your main goal into approximately two to five parts. These parts can be aspects, reasons, steps or any other similar breakdown. These parts will form the main points of your speech. Keeping with our basketball example, you may wish to break the topic down into the four main skills required for success in basketball.

Step 3

Try beginning your statement of specific purpose with a phrase like, “I will inform my audience about…” This beginning will clearly tell your audience what aspects about the topic you will be discussing. In addition, this format will allow your audience to clearly understand what you wish to accomplish with your speech.

Step 4

Include the topic and parts at the end of your specific purpose statement. For example, your resulting specific purpose statement may be “To inform my audience of the four main skills that will help you succeed in basketball.” You can continue your specific purpose statement by listing the individual parts of your topic. For example, you can follow the basketball specific purpose statement by saying “These skills include endurance, ball handling, aggressiveness and on-court awareness”.