A rationale is a statement that justifies your reasons for a particular proposal. Whether you are an entrepreneur seeking to justify the costs of getting a new business off the ground to investors or an educator who needs to justify the value of attending a professional conference or workshop to administrators, your rationale should be brief yet also adequately descriptive to summarize your intended activity, it merits, and potential challenges and outcomes.

What to Include

Your rationale should begin by summarizing the main activity proposed followed by an explanation of why this proposal is merited. You should write this brief outline of your proposal and its benefits assuming that the reader might not be familiar with the approach or activity. For example: "Any student graduating from our business program should be required to participate in an internship experience. Such a placement will reinforce classroom concepts, contribute to long-term professional development, and develop our institution’s ties to local businesses." A longer rationale could then include a discussion of potential challenges or pitfalls to your proposal’s implementation; however, in this case you should conclude by restating your proposal’s importance and advantages.