How to Make a Catchy Title for a Newspaper Article

Headlines must accurately and succinctly communicate the substance of the article -- and in the clearest terms possible. There is no room for double meanings or confusion, or worse, offensive content. Headlines also must perform the powerhouse function of grabbing readers' attention. Short, lively verbs are the lifeblood of headlines, especially if you're determined to write a catchy one.

No one is a born headline writer; it's a learned art that takes lots of practice. So begin the process by choosing exactly the right verb -- you probably will have room for only one -- that is as catchy as it is pithy. Then look for an element of humor in the article, which opens up the opportunity for irony, a pun or a play on words. Do so only when appropriate, however, and never at the expense of accuracy or clarity. Cliches are generally frowned on in newspaper writing, but it's fun to exercise some creative license by taking a well-worn cliché and giving it a new, unexpected ending. In the same vein, look for ways to take a well-known saying or advertising slogan and infuse it with a new twist. Tweak the first draft of the headlines you write and strive to make them better, deleting “deadwood” and clutter while sharpening and enlivening each and every word. With time and practice, you will improve -- as long as you never sacrifice accuracy for catchiness.