Business diplomas hold real-world value for students entering the workforce.

The nuts-and-bolts lessons students learn in business courses have immediate real-world applications in the workforce. However, being able to use what they've learned after four years as business majors isn't the only advantage business students gain. Rather, the best reasons for pursuing a business degree are the long-term advantages, particularly when job prospects and security become a top priority. Business students find employment and advancement where their alternate major peers often do not.

Solid Skill Set

Business students learn the fundamentals of the entire business world. Courses such as accounting, ethics, finance, management, organization and human resources all transfer well to the demands of the field. Additionally, many colleges require business students to perform internships, so students have ready-to-use experience to bring to future employers. They learn usable skills and put them to the test upon immediate entry to the workforce.

Job Prospects

According to a 2012 Michigan State University survey of 3800 employers, business majors received the best job prospects coming out of the U.S. recession. Business degree holders can choose from a variety of possible career paths, starting with business training programs in major companies. Other jobs common to business majors include analysts, managers and consultants. Some business graduates go into human resources or sales. Others go into marketing and public relations. What many have in common, though, is a wide range of employment opportunities.

Pay and Security

The long-term prospects for business majors are positive, according to the U.S. Bureau of Labor Statistics. With above-average salaries and solid benefit packages, the business graduate can expect to follow a career with upward trajectory. Entry-level programs that train and prepare recent graduates often look to business majors to fill their ranks. And the further up the ladder business grads go, the more opportunities they can find. The 2010 annual median pay for compensation and benefit managers, for example, was $89,270. Marketing managers fared even better, with a median salary of $108,260.


Business majors learn early on how to make and use connections in the industry. In addition to class work that teaches of strategy and entrepreneurship, schools with a business focus provide lots of support in resume building, job searches and interview techniques. Most colleges sponsor internship and career fairs for their student body. Boston College, for example, has an alumni career network connecting former students to future graduates. Many business colleges also bring employers to campus to recruit from the student pool. At Northwestern University, students seek out employment through the Kellogg Business School job board and campus recruiting events, and an on-campus employer relations team connects business students to potential employers.