Whether you're the president of the student council or hoping to ghostwrite a piece for someone else, writing a speech can be fun and rewarding. You'll have two goals: to motivate and educate. After providing the listeners with relevant facts and some soaring rhetoric, they will be compelled to work together to improve the state of the school. It's also a lot of fun to follow in the footsteps of great speechwriters of the past, whose rhetoric shaped the course of American history.
Decide what your message should be. You might have a teacher, advisor or another authority figure tell you what to write. If you're not told what to do, look at the school around you. Find some problems the student council must address or attitudes the council should change.
Figure out the correct kind of rhetoric you should use. "Rhetoric" is the kind of persuasive communication someone uses to get someone to do (or believe) something. It also describes the way you create the atmosphere of a speech. For example, you should think of "climax." This is an arrangement of words or phrases that gradually increase in power. This climax should come near the end of your speech and produce a big emotional effect in your listener.
Begin your speech with a meaningful fact or a paragraph that will really get your audience interested. For example, Abraham Lincoln began his Gettysburg Address (the one that ended slavery) with a poetic reminder of the ambitions and hopes people had when the country began.
Fill the body of your speech with facts. This is the part of the speech where you try to make an argument and truly prove your point. Arrange your facts in a logical order that will help contribute to the persuasive effect of the speech. Start out with your smaller (but still relevant) facts, and build up to your very best evidence, the kind your audience can't deny.
Finish your speech with a direct address to the audience, making it perfectly clear what you want them to think or do. As you write it, imagine how it will sound when delivered by the person who will be giving the speech. This way, you will be more likely to use language that will inspire your audience and effect change in your school.