If you've ever been wronged as a consumer, you've probably searched for one of these. Corporate email addresses allow you to address the correct party immediately, instead of racing through a maze of customer service representatives. Use the addresses wisely once you track them down. When writing a complaint to a corporate email address, your issues should be brief, specific and worthy of concern. This is not the time to be whiny; it's the time to address real issues that should concern the company as well as the consumer.

Find out the names of the CEOs or owners of the company. You can often do this by checking the company's website. If you don't have any luck, try an Internet search. Depending on the company, a simple search of "Company + CEO" or "Company + President" will usually do it. If you still have no luck, look for "Company + Press Release." Corporations are often eager to promote the good they do.

Use an Internet search to look up the phrase "@companyname.com," obviously replacing company name with the company you are looking for. Most of the time, a few examples of contact information will pop up. From this, it should be easy to decipher what the CEO or president's email address is based on the other samples. Some options include: firstnamelastname@companyname.com, firstname.last name@companyname.com, lastname@companyname.com. Just fill in the CEO's information in the same format and you're finished.

Look up the company using consumer advocacy sites. Try the Better Business Bureau first; it often has the most comprehensive contact information for a company. Another great site that readily gives out executive email addresses is Consumerist.com. Scroll through its archives or do a search for the company you're looking for.

Send an email to the person highest in the chain of command that you can find, if all else fails.

Tip

  • Don't limit yourself to sending your email to just one person, but try to get a response out of just one first. If he or she doesn't respond, copy the email to the next highest up, with your old email attached. The person you originally wrote to will either get the point to respond, or you'll get a response from his higher-up.

    If you mention where or how you got the email address, and if you mention a consumer advocacy site specifically, you are more likely to get a response. Appeasing the customer, whatever the cost, is almost always preferable over bad PR.

Tip

  • Try to settle problems with customer service or in the store first. The only time you should email corporate is if there is an issue that cannot or is not being handled through standard means.