Tumblr blogs display your latest posts in reverse chronological order, starting with your newest post first, ensuring that your blog's content changes frequently. However, all native Tumblr themes allow you to create permanent links in your blog's layout that link to static pages on your blog or external URLs. When you create these links, the theme automatically generates a permanent menu button or hyperlink in your blog's layout. You can also use HTML and CSS code to create manual hyperlinks in your blog's customization settings.

Manual Links

You can add links manually to your Tumblr sidebar using HTML coding. Visit your settings page by clicking the gear button on your dashboard, and then selecting the blog on which you want to add the links. In the main panel, click the "Customize" button and locate the Description field in the customization settings. Enter the following code to add a link in the location in the description section of where you want the link to display:

<a href="http://www.yourlink.com">Hyperlinked Text</a>

If you'd like the link to open in a separate tab, add the following code instead:

<a href="http://www.yourlink.com" target="_blank">Hyperlinked Text</a>

Replace "http://www.yourlink.com" with the URL of the site you'd like to link to, and "Hyperlinked Text" with the text you want to display on your layout.

Standard Layout Pages

Tumblr enables you to create static pages, and most themes allow you to add permalinks to them on your layout. If you use the standard layout option, the page will use the same layout and style as your blog. In your blog's customization settings, click "Add A Page" and select "Standard Layout" from the drop-down menu. Enter the URL you want for your page in the URL field and add the title and content of your page. The main panel displays a preview of your page on your blog's layout. Click the "Show a Link to This Page" button until it moves to the right to display a permanent link to the page on your blog's layout in the "Pages" section of the sidebar or header, and then click "Save" to publish the page.

Custom Layout Pages

If you'd like to create static pages for your blog with a different layout than the rest of your blog, Tumblr enables you to add a custom layout using HTML and CSS code. In the Add A Page section of your customization settings, select "Custom Layout" from the drop-down menu and enter the URL you want the page to have on your blog. Then, enter the CSS and HTML code for your page's custom settings in the "Custom HTML" field. You can see a preview of your page in the main panel; adjust the code as desired. Click the "Show a Link to This Page" to include a permanent link in your blog's layout, and then click "Save" to publish the page.

Redirecting to External URLs

You can also add a link to an external page on your site's layout in the same Pages menu as your static pages by selecting "Redirect" from the drop-down menu in the Add A Page section of your blog customization page. Enter the URL you'd like your page to have on your blog itself, and then enter the URL to which you'd like the blog page to redirect in the "Redirect" field. Click the "Show a Link to This Page" button to display a permanent link in the Pages section of your blog, and then click "Save" to publish the link on your layout.